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creativ direction

A tribute to women making an impact​ in the entertainment industry

Empower
Growth

Say My Name

Women's History

Month Tribute

hello sunshine

program management

Fall 2024

interscope records

marketing & creative strategy

2019 - 2024

artist management

2018-2019

Michelle

Williams

Served as the day-to-day manager for Michelle during her exciting comeback to the entertainment industry in 2019. One of the highlights of my time working with the incredibly talented "Destiny's Child" was overseeing Michelle’s much-anticipated debut on the popular TV series, The Masked Singer.  

The MASKED

SINGER

Oversaw all logistics for rehearsal and performance dates. Coordinated deliverables required for production, including Michelle's press run, interviews, and special appearances.

 Example:

 Entertainment Tonight

co-host appearance and satellite interview for various outlets.

luke-james-12.jpg

Luke

James

Working with Luke across numerous performances and appearances, while he balanced a career as a recording artist and actor, was an incredible experience. Managing Luke underscored the importance of staying authentic, regardless of the market.

Essence

Festival 

Effectively managed all aspects of Luke James and Michelle Williams' festival appearances, ensuring their engagement was seamless and memorable for attendees..

Example:

Walmart's Mainstage, Spotify: Raphael Saadiq Jam Session, Patti LaBelle Tribute, and much more.

Soul Train

Awards

Managed travel, logistics, and budgeting for all performers, ensuring a smooth operation. Additionally, I collaborated with management to create a pitch deck that showcased our vision for the performance, organized in partnership with Jesse Collins Entertainment.

Example:

Storyboarded Luke's performance ideas with images that matched his vision, along with detailed descriptions for each segment to help the production team execute.

Reach Records

marketing operations 

2017-2018

Reach Records

© 2025 creativ luv

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